Cattle, Code, and the Cowboy Way | Ranch life roots
Before the mic, there were branding irons and long days working cattle. Justin’s roots are in the ranch—where grit was earned, not given. From sorting pairs in the mud to pulling calves during a snowstorm, these are the moments that shaped his mindset.
How working cattle shaped my view on integrity and hard work
It was my job at 14 years of age to have the cattle in the back alley sorted and ready to go to the sale ring period. My dad gave me one rule, and that was to always have cattle ready to go into the sale ring period. One of my greatest motivators in life today is that he has stressed, “Keep moving, even if it's wrong, keep moving. Whatever you do, you keep moving.”
The connection between the land, animals, and leadership
The connection between the land, animals, and leadership is something I’ve carried with me since my earliest days on the ranch—where quiet responsibility, quick decisions, and steady movement weren’t just part of the job, they were part of becoming who I am.
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