Broadcasting Academy
Become the Voice Behind The Mic.
Step into the spotlight and learn from one of rodeo’s most recognized voices—Justin McKee. Whether you're chasing a dream of announcing the NFR or just want to sharpen your skills for local events, this three-day clinic will challenge, equip, and inspire you to become the voice behind the mic. You’ll get real feedback, real opportunities, and the kind of confidence you can only gain through hands-on experience with a pro.
Broadcasting clinic date:
October 12-14, 2025 | Fort Worth Stockyards
3-Day Clinic Itinerary
Day 1: Foundation & Fundamentals
Meet & greet with Justin McKee
Overview of the rodeo industry & broadcast expectations
Voice training, delivery drills, and confidence-building exercises
Live critique of mock calls
Day 2: Skill Work in Action
Commentary timing and vocabulary workshops
Preparation techniques: How to research and organize your run sheets
Arena walk-throughs & mock event coverage
On-camera coaching & professional delivery
Day 3: Audition Day & Career Coaching
Students announce live event segments (with video playback review)
Audition reel filming with feedback
Career development session: networking, branding, and next steps
Closing remarks + Q&A
Skills You'll Learn
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Speak with impact, authenticity, and energy
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Master the rhythm of live coverage and real-time action
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Expand your word bank to match any event or athlete
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Learn what to do before the mic ever turns on
What’s Included?
One-on-one and group instruction with Justin McKee
Live tv simulation experience “THE HOT SEAT”
Professional coaching tailored to your goals
Clinic workbook and prep materials
Career advice from one of rodeo’s most respected voices
Scroll through the gallery to see what it looks like to train like a pro—on the mic, in the booth, and right in the action. These aren’t just workshops; they’re career-launching experiences.
Testimonials
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"You can’t know how much you have positively impacted my life! Not only mine but my children as well. My wife showed them my videos from being at Fort Worth and before I got home they wanted to talk in front of the camera, just as I had. Already looking forward to next time as well. Thanks again. "
Ken Gaskill
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"Thank you! I learned so much about the business as well as learning a lot about myself. I’m excited to see how I can use the tools and skills I learned."
Keaton Brown
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"Hey Justin, I just wanted to reach out and say thank you, sincerely. I came into your clinic hoping to improve my on-camera presence, but I left with something so much bigger. You didn’t just teach broadcasting, you taught us how to think bigger, how to tell stories that matter, how to see ourselves from 30,000 feet, and how to lead with purpose in our work, families, and communities..."
Matthew Drikas
FAQs
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This is for aspiring announcers, rodeo athletes transitioning into media, or anyone with a passion for storytelling and live performance.
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Recommended for ages 16+. Younger students may be considered on a case-by-case basis.
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Nope. We welcome beginners, intermediates, and working announcers looking to refine their skills.
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Notebook, pen, voice recorder (optional), laptop/tablet (if preferred for notes), and your passion for the Western lifestyle.
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Lodging is not included, but local recommendations are available upon registration.